The University of Chicago Medical Center (UCMC): Introduction of New Doctors Brochure
• Custom Photo Shoot and Coordination
• Design and Production
• Client and Vendor Management
The University of Chicago Medical Center has been at the forefront of medicine since 1927. UCMC’s mission is to provide superior healthcare in a compassionate manner, ever mindful of each patient’s dignity and individuality. Being ill and finding a new doctor can be overwhelming. We were asked to ease anxieties by creating a brochure that reaches out to patients so they could personalize their experience with a new doctor. We created an oversized brochure that combined facts and information about UCMC along with custom portraits and biographers of 15 of their newest physicians. The end result is a profile of warm, inviting and trust-worthy doctors that will take great care of you.